I was just having my lunch, watching While You Were Out, and I saw a commercial. For a book. Yes, a television commercial for a book. I don't think I've ever seen a book advertised on tv before, but I guess St. Martin's thought tv was the perfect venue for pushing To the Nines by Janet Evanovich. Is this the wave of the future? Some strange impulse makes me want to buy the book just because it was advertised on tv. Not because I'm susceptible to advertising. No, because maybe if I buy it and it sells really well, other publishers will see how promoting their books on tv can be effective. The thought of seeing as many book ads in commercial breaks as ads for tampons and phone companies just amuses me. But I'm weird.